Benefit was developed in 1976 by twins Jean and
Jane Ford in San Francisco.
The pair created a boutique that had a candy store atmosphere, based on the
girls ‘who says makeup has to be serious to be good?’ attitudes. The shop grew
famous for delivering quick fixes for every gal’s beauty dilemmas, which the
twins spanned into a global success. The ‘friskiest luxury brand’ is now sold
in over 30 countries. We love everything about Benefit, from its quirky
packaging to the quality of the products inside
