Born and raised in New York City, Josephine Ester Mentzer first took interest into her Uncle’s chemist, where she saw him mixing up lotions and creams. This inspired her to start selling beauty products. After marrying Joseph Lauder, in 1935 she launched Estee Lauder, a pioneering cosmetics company. She then obtained her own counter space in the legendary department store Saks Fifth Avenue in which she could sell her skincare creams to the public, with a personal selling approach. The range proved to be a big hit. She even brought out a Fragrance called Youth Dew that doubled as bath oil. Today, Estee Lauder retails in over 120 countries worldwide. With an uncompromising belief in her products and the beauty in all women, Estee Lauder is a respected household name.