Founded in 1993, Lacoste was created by Frenchman Rene Lacoste, a keen tennis player. He created the first line of sports wear and is thought to be the first to show the brand of his clothing represented by a crocodile logo, which we all recognise today. Lacoste now has its own range of Fragrances for men and women, noticeably Lacoste Pour Homme, and Lacoste Touch of Pink.