Helen É Cosmetics is a British company founded by Helen Elowe in 1999. Her passion is about building confidence and her plan is to convert the nation to Helen É. The vast range of make up is good for all ages and skin tones, for everyone, everyday! Helen É also aims to simplify the procedure of looking good. We love the Helen É Beauty Cubes, which come with a step-by-step DVD and all the right tools to achieve the desired look. They’d make a great gift too!