Fake Bake is the UK’s leading salon professional self tan and spray tan brand. Originated in the US in 1995, Fake Bake was the first self-tan to contain naturally derived tanning agents that guarantee a more natural-looking and longer lasting tan. It has been an instant success with beauty experts and celebrities alike. Luckily for our pale British complexions it was introduced to the UK in 2001; we swear by it at Beauty Stop.